Market · Consumer · Political research & growth

From signal to strategy.

Fountis is a research and business-growth company. We find the truth in markets, consumers and electorates — then turn it into strategy, products and momentum.

01 Research02 Growth03 Technology + AI
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Why Fountis

Most decisions fail at the source — built on assumptions instead of evidence. We exist to fix that. Fountis pairs rigorous research with the strategy and technology to act on it, under one roof.

0years of experience, every senior team member
0integrated practices working as one team
0thread from first question to shipped outcome

Three practices.
One continuum.

Insight, strategy and execution usually live in different firms. At Fountis they sit at the same table — so nothing is lost in translation.

/ 01

Research Qualitative & quantitative

The source of everything we do. We design and field studies that get past what people say to what they actually believe, buy and vote for — across markets, consumers and electorates.

  • Market & consumer studies
  • Political & public-opinion polling
  • Focus groups & in-depth interviews
  • Segmentation & market sizing
  • Brand & message testing
  • Advanced analytics
Explore the Research practice
/ 02

Growth Marketing · Innovation · Strategy

Where evidence becomes advantage. We translate findings into positioning, products and plans — then stay in the room while they go to market.

  • Marketing strategy
  • Brand positioning & messaging
  • Product innovation
  • Business strategy
  • Go-to-market planning
  • Campaign development
Explore the Growth practice
/ 03

Technology + AI Product development · AI integration

The multiplier. We build the products our strategies call for, and put AI to work inside research and growth — faster fieldwork, sharper models, living dashboards instead of static reports.

  • Product development
  • AI integration & automation
  • Predictive modelling & forecasting
  • Data platforms & dashboards
  • Research tooling
Explore the Technology + AI practice

How the water flows

One method, end to end. Each step feeds the next — and the loop closes back into the field.

01

Listen

We design the right questions and field them with rigour — surveys, polls, interviews, ethnography.

02

Decode

Qualitative depth meets quantitative scale. We separate signal from noise and tell you what the data actually means.

03

Design

Insight becomes strategy: positioning, product concepts, campaigns and business plans built on what we found — not what we hoped.

04

Scale

Our technology practice builds, launches and instruments the work — so every outcome is measured and fed back into the next study.

Latest findings

What our fieldwork is telling us right now — figures from our own studies, published as they land.

Consumer2026 — Q2
64%

of consumers switched at least one staple brand in the past year

78715841
Gen ZMill.Gen XBoomer
All findings
Political2026 — Q2
41%

of voters name cost of living as their single top issue

Cost of living41%
Healthcare18%
Housing14%
Immigration11%
All findings
Technology2026 — Q2
2.3×

growth in weekly AI tool use over the past 18 months

Q2 ’25Q4 ’25Q2 ’26
All findings

About Fountis

A new firm.
A seasoned team.

Fountis is new — our people are not. Every senior member of the team brings more than fifteen years in research, marketing, strategy or technology. We built this firm because we kept watching good evidence die between the research deck and the boardroom. Here, the people who find the insight are the people who act on it.

  • Experience15+ years per senior team member, across research and growth in MENA
  • StructureThree practices — Research, Growth, Technology + AI — staffed as one team
  • CoverageMarket, consumer and political research; strategy through delivery

Start a conversation

Let’s find the signal.

Whether you need a single study or a full growth engine, it starts with a conversation about the question you’re trying to answer.