Practices / 01
The source of everything we do. Qualitative depth, quantitative scale — across markets, consumers and electorates. We get past what people say to what they actually believe, buy and vote for.
Every study is designed by a senior researcher, fielded with rigour, and reported so a decision can be made on it.
Category landscapes, usage & attitudes, purchase drivers and barriers — the full picture of who buys, why, and what would change their mind.
Issue salience, candidate and policy testing, electorate segmentation — fielded with transparent methodology and honest margins.
Moderated qualitative work that surfaces the language, emotion and unspoken logic behind the numbers.
Statistically grounded segments you can actually find and reach — with the size of the prize attached to each one.
Concept, creative and message testing before launch — so the spend goes behind what works, not what's loudest in the room.
Conjoint, MaxDiff, driver analysis, tracking studies — built with our Technology + AI practice when the question demands more than a crosstab.
In our latest consumer pulse, a majority of switchers cited values, availability or experience — not price alone — as the trigger. Loyalty has become something brands re-earn every quarter.
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Tell us the decision you're facing — we'll design the study that answers it.
contact@fountis.net →