Fountis / Insights
What our fieldwork is telling us right now — across consumers, electorates and technology. Figures from our own studies, published as they land.
Trust in brand advertising continues to trail peer recommendation by a wide margin. The implication for growth strategy: invest in the experiences people talk about, then amplify the talk.
Switching skews young — but no cohort is loyal by default anymore.
Request the study →41%Economic anxiety dominates every demographic — message accordingly.
Request the study →2.3×Adoption is compounding — organisational readiness is not keeping pace.
Request the study →54%The quality-perception moat is draining year over year.
Request the study →47%If discovery happens in-feed, brand assets must work at three seconds.
Request the study →3in 10Late deciders reward campaigns that keep fielding until the end.
Request the study →Start a conversation
Full methodologies, sample frames and crosstabs are available on request — or commission the next wave with your questions in it.
contact@fountis.net →